Presets
A preset is the shape of an ad: what the scene is of, how it is framed, which template sets the copy over it, and which fields that template draws. You pick one on the Presets tab (how a still is made), and the form asks for exactly its fields.
The seven system presets
Three are product stills. Four are promotion stills (a launch, the prize list, the deadline and the early-entry offer), and those four require a compliance line.
| Preset | For | Template | Ratios | Required fields | Compliance line |
|---|---|---|---|---|---|
| Product shot | A studio or lifestyle hero of one product | Hero | 4:5, 9:16, 1:1 | Headline, and a product | Not drawn |
| Graphic ad | A bold composition of flat brand colour, with room for copy top and bottom | Poster | 4:5, 9:16 | Headline | Not drawn |
| Marketplace listing | A clean catalogue still, product centred | Listing | 1:1, 4:5 | Headline, and a product | Not drawn |
| Prize hero | The prize on a dark branded set, the still a promotion launches with | Hero | 4:5, 9:16 | Headline, compliance line, and a product | Required |
| Spec sheet | The prize on a plain surface with the spec list down the right | Spec | 4:5, 9:16 | Headline, lines, compliance line, and a product | Required |
| Time running out | A full-screen story with the deadline in the badge | Story | 9:16 | Headline, badge, compliance line, and a product | Required |
| Early bird | The prize under one very large badge, such as an entry multiplier | Badge | 4:5, 9:16 | Badge, headline, compliance line, and a product | Required |
The optional fields each one draws:
- Product shot: sub-line, call to action.
- Graphic ad: sub-line, badge, call to action.
- Marketplace listing: sub-line.
- Prize hero: sub-line, badge, call to action.
- Spec sheet: none beyond the required four; the spec list holds up to eight lines.
- Time running out: call to action.
- Early bird: sub-line.
"A product" means one of the brand kit's labelled products, named in the request. The graphic ad is the one preset that needs none: the composition is the ad, so a workspace with nothing in its library can still make something on the first day, and its headline becomes the subject the scene is composed around.
Which one fits
- Selling a product: Product shot for a feed placement, Marketplace listing for a catalogue, Graphic ad when the message matters more than the photograph.
- Running a promotion: Prize hero to launch it, Spec sheet to say what is being given away, Time running out for the last days, Early bird for an early-entry offer.
- A story placement: Time running out is drawn at 9:16 from a 9:16 scene. Every other preset makes a 4:5 scene and crops it for the other ratios, so a 9:16 of a Prize hero is the same picture, framed taller.
What a preset holds
- A scene scaffold. The prompt the model draws from, with five slots Tempio fills: the product, its description, the palette in words, the typography descriptor and the composition rules. It always ends with the instruction that the image carries no text, letters, numbers, logos or watermarks.
- Composition rules. Four sentences (framing, lighting, surface and negative space) that tell the model where the subject goes and where the copy will sit.
- The scene ratio and the crop anchor. The ratio the scene is generated at, and which edge stays when it is cropped to another: centre, top or bottom.
- The ratios it draws, and the template that draws them.
- Its fields, each with whether it is required and its longest length. A preset may lower a field's limit; it can never raise one past what the template can draw (the field limits).
- Two switches: whether a compliance line is required, and whether a product is.
- A default model. The image model a generation asks for when the request names none. It is a setting on the preset rather than a choice in code, so it can change without anything else changing. A tool may name another model the provider lists; a model it does not list is refused before anything is counted.
Brand kit
The colours, typeface, voice, compliance line, forbidden words, products and logo every generated still is drawn from, what each role does on a composite, and importing a kit from a website.
Ad library
A corpus of other people's live ads, read from the public transparency archives — what is shared with every workspace, what is yours alone, and what coverage means.