Question 1

What does connecting a platform actually do?

Accepted Answer

It stores a grant for the ad accounts you pick and syncs their structure and their daily numbers into one normalised shape: integer minor units with an explicit currency, base counts rather than ratios, and one canonical id per entity that a change request can point at. Nothing is written back by connecting; reading is what a connection buys you first.

Question 2

Can an agent change a campaign on its own?

Accepted Answer

Every change from every client is written as a change request first. It carries what it changes, the state the entity was in before it, and the guardrails it passed. Applying it is a separate act under a separate permission — granted to you, or to a rule you wrote — and the record says which authority cleared it.

Question 3

Why do the numbers differ from the platform's own dashboard?

Accepted Answer

Two reasons, and both are on the page. Platforms restate recent days for a window after the fact, so a figure read yesterday is not final until that window closes. And ratios here are computed when they are read from base counts, which means a ratio with a zero denominator is null rather than zero — a campaign with spend and no conversions has no return on ad spend, not a return of nothing.

Question 4

What happens when a platform cannot express a change?

Accepted Answer

The connection says so before anything is drafted. Each one carries the operations that platform can express, where budgets attach, the objectives it accepts, whether a removal can be undone, and whether a draft can be dry-run before it is applied. An operation missing from that list cannot be drafted at all, which is a refusal at the gate rather than an error against the platform.

Ad channels

Connected platforms

Google Ads

Meta

TikTok

Questions

Put frontier AI to work on every ad account you run.