Guides for running ads with an agent
A guide here is a procedure or a decision, and it says which it is. Where the work is mechanical — connecting a client, scoping a key, turning a plan into drafts — the guide gives the steps in order, with the commands and the configuration a reader can copy. Where the work is a judgement — how to divide a month, which bid instrument to reach for, how big a test has to be — the guide gives the decision procedure instead: what you would need to know, what each choice costs, and what would make you change your mind. Neither kind is an essay, and both are written against the product as it exists on the day they are published rather than as a plan describes it.
That distinction decides what a guide is allowed to contain. A procedure is wrong if a step has changed; a decision is wrong if it quotes a figure about the world with no source behind it. So the steps carry the real endpoint and the real commands, and the arithmetic runs on your own margin and your own account's history rather than on somebody else's median.
Every guide carries the date it was last updated and the byline of whoever is accountable for it. If a guide cannot be followed end to end by somebody who has never seen the product, it is not finished, and the fix is the guide rather than the reader.
By subject
Agent setup guides
How to point your own AI at your ad accounts: the transport, the key, the scopes it carries, and what it can and cannot do once connected.
Budget and bidding guides
Which lever to pull once campaigns exist: bid strategies, targets that hold, budget modes, pacing, and how far one change is allowed to move a number.
Creative and testing guides
The work that actually moves a number: running a test that answers something, sizing it first, reading hook and hold rates, and naming assets that parse.
Governance and approvals guides
Who may clear what, and what the record says afterwards: roles, scopes, approval rules, guardrails, kill switches and reading an account after a bad week.
Measurement and metrics guides
Reading ad numbers without being lied to: what is stored, what is computed, why platforms disagree, and how to build a review that survives a bad week.
Media planning guides
How a quarter gets argued about before anything is drafted: windows, one currency, whole-flight budgets, and the step that turns a plan into drafts.
Every guide
Ad fatigue and when to refresh
Fatigue is a supply problem before it is a creative one. The three signals that arrive in order, and the four causes a refresh will not fix.
Audit an ad account after a bad week
Establish the week was real before explaining it. A four-pass procedure: check the data, read the record, find the concentration, then decide what to change.
Brief a creative for paid social
A brief that produces testable work names one variable and one job. Seven fields that carry, and the three instructions that guarantee unusable output.
Build a weekly performance review
Thirty minutes, a fixed day, and four questions in the same order every time. What to read, what to ignore, and the one output worth having.
How to choose a bid strategy
A decision procedure rather than a ranking: what you know, what you can afford to lose while a system learns, and how much volatility the business absorbs.
Choose an attribution window
A window is a claim about how long an ad keeps working. Derive it from your own time-to-purchase, then leave it alone long enough to mean something.
Connect any MCP client to your accounts
The general form of the setup: one endpoint, one bearer key, two credential kinds, two tool surfaces, and how to tell a client problem from a key problem.
Connect Claude Code to your ad accounts
Mint a scoped key, add the MCP server to Claude Code, read the account in one prompt, and see what a drafted change looks like at the gate.
Connect Cursor to your ad accounts
Add the MCP server to Cursor with one block of configuration, confirm the tool list matches the key's scopes, and read an account without leaving the editor.
Currency and FX in ad reporting
Minor units, one currency per scope, and a conversion that labels itself. Four places a multi-currency account quietly produces a meaningless number.
Daily versus lifetime budgets
Two different kinds of money, not two ways of saying the same thing. What each one delegates, where each fails, and why a mode change is never a decrease.
First prompts for your ad accounts
Twelve questions worth asking a freshly connected agent, what each one actually returns, and how to read an answer without being misled by a blank.
Give a contractor limited account access
Three roles, one workspace boundary, and credentials that die with a membership. How to let somebody work without handing over the ability to apply.
Guardrails that stop expensive mistakes
Five limits nothing in the product raises, checked three times each. What each refuses, why the aggregate is the interesting one, and what a warning means.
How budget changes restart learning
What a delivery system reacts to, why nobody outside a platform can give you the threshold, and how to make changes you can actually read the effect of.
How to write a media plan
Write the window, the currency, the brief and the line items, check the arithmetic underneath the budgets, then turn the whole plan into drafts.
Name creatives so a report makes sense
The name is the only field that reaches every report downstream. Four things to encode, four never to, and why the decision is made once and lived with.
Pace a budget without a scramble
Month-end panic is a planning failure, not a bidding one. How to size the daily rate, read drift early, and make the corrections that actually get spent.
Plan a product launch flight
A launch is three flights with different jobs, not one campaign with a bigger budget. How to phase the window, size each phase, and keep the record readable.
Plan for a seasonal peak
The one planning problem with real evidence behind it. Read last year properly, size the ramp, decide what happens after, and set the limits in advance.
Read a blended report honestly
A blend is an average over a changing mixture. Four things to check before you believe one, and the two questions it can answer without lying to you.
Read hook rate and hold rate
Two diagnostics, read in order, that narrow where a weak result came from. What each one cannot tell you, and why the benchmark that matters is your own.
Review a batch of campaign changes
Read three fields, then the rows that carry warnings. What a batch guarantees, what stops when one row fails, and how to fix a row without rejecting it.
Run a creative test that answers something
One variable, a size decided in advance, a stopping rule written down. The four failures that make most creative tests unreadable, and how to avoid each.
Run one agent across several accounts
One workspace can hold many accounts across many connections, and one key reads all of them. Where the boundary actually falls, and how to work across it.
How to scope an MCP key
Read, draft and approve are three decisions rather than three rungs. What each unlocks, what the failure mode of each is, and how to rotate one safely.
Set a monthly budget across channels
Start from what the business can afford, not from last month's split. A procedure for sizing a month, dividing it, and writing the review date into the plan.
Set a target CPA that holds
Derive the number from your margin rather than from last month's average, give it room to be an average, and know what happens when it is set too tight.
Set up UTM conventions that last
Five parameters, one decision each, made once. Why lowercase and no spaces are not pedantry, and what a convention has to survive to be worth having.
Size a test before you run it
Three numbers decide whether a test can answer anything: your current rate, the difference worth acting on, and the volume you can afford. Work them first.
Spend caps and kill switches
What actually stops money leaving, in order of how fast it acts. The one control that stops everything, and the three limits nobody can raise.
Split prospecting and retargeting
The split that looks like a budget decision and is really a measurement one. Why retargeting flatters itself, and how to size the two honestly.
The tradeoffs of campaign budget optimisation
Putting the budget on the campaign buys efficiency and costs control. What you actually give up, when the trade is right, and how to keep the record readable.
Turn a media plan into campaign drafts
Materialising a plan, step by step: what is validated before anything is written, what comes out, the four refusals, and why the plan freezes afterwards.
What an agent can reach in your account
An honest inventory: what a connected client reads, what it can write, what it can never touch, and the four limits that hold whatever you ask it to do.
When to use a cost cap
A cap buys predictability with reach. The three situations where that trade is right, the two where it is a mistake, and how to tell which one you are in.
Who approved what, and when
The record names an actor rather than a user, which is what lets it hold a rule as readily as a person. How to read it, and the one field most worth knowing.
Why platform numbers disagree
Six causes, three of them benign. How to tell a restatement from a structural difference, and which disagreements are worth an afternoon of your time.
Write a brief that survives handover
A brief is read by the person who inherits the campaign, not by the person who wrote it. The seven fields that carry, and the four that never survive.
Write an approval policy for ad changes
A rule that never fires is worse than no rule. What one may say, the five refusals it cannot express, and how to write one you would defend later.
Who writes these
Questions
Put frontier AI to work on every ad account you run.
Tempio connects your ad accounts into one workspace and hands your own AI the numbers and the tools. Every change it writes is a draft until you approve it, or until a rule you wrote does.
Request early access- Read and draft by default. Approve is a separate permission you grant.